It is a game changer. It is one of the easiest and most effective ways of levelling the playing field when it comes to competing with the big boys.
First impressions last. It is not enough that you just have a website. It must feel premium and professional. With a well-designed website, your business can project the image of a much larger company.
Your mobile Business. Websites are living and breathing bodies for your brand. It is your 24/7 window display to the world and you should make sure that it's on the right platform and integrated with your business systems so your site becomes a conversion machine. Your website should either be printing money or minting leads that will become money.
Increase your revenues. It simply and effectively changes the way that people do business with you.
Massive Branding will help you maximize your site's returns through the following services:
- Build and design a new site
- Manage your website for you
- Integrate Email services for your business
- Advertise and SEO your site
Chances are if you can't find your website in a search, neither can your customers. Having a great looking website is not enough, you also need to have it properly SEO'd and advertised.
What is Search Engine Optimization (SEO)?
In a nutshell, Search Engine Optimisation (SEO) encompasses both the technical and creative elements required to improve your website rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web.
“SEO isn't just about building search engine-friendly websites. It's about making your site better for people too.”
Why does my website need SEO? 80% of all web traffic is driven by Google. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.
Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
“Search engines are smart, but they still need help”
Google and its advertising partners are always working to improve their technologies to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
Introducing Google AdWords
Simply put, Google AdWords is Google's online advertising program that lets you reach new customers and grow your business.
The Google search engine processes hundreds of millions of searches per day. Every one of those searches represents a human being trying to solve a problem or satisfy an itch through finding the right information on the World Wide Web. The Adwords program allows advertisers to purchase text and links on the Google results page.
What’s more, you pay for the ad only when someone clicks it and visits your Web site. The amount you pay for each visitor can be as low as one rand, depending on the quality of your ad, your Web site, and the competitiveness of the market defined by the word or phrase (known as a KEYWORD, even though it may be several words long) typed by the visitor.
The beauty of Targeted Marketing: How it works
“What's great is that AdWords targets your ads to your area, so you aren't wasting money on clicks from people you can't reach”.
You can choose to show your ads to the entire world, or limit their exposure by country, region, state, and even city. You can (for example) let them run 24/7 or turn them off nights and weekends. It is entirely customizable to your needs. To find out how Massive Branding can tailor an AdWords campaign to suit your business, contact us today.